Bark For Breakfast

I'm pretty sure I spend more dough on my dog Olive these days than I do my kids. So do I need another excuse to buy my lab-pit mix Olive something ridiculously cute or funny? Yes, I do.

Especially if it's breakfast cereal – for dogs.

I can't resist good marketing, and a line of dog food called Fido Flakes, Chewa-Bunga and Chompions Healthy Breakfast for Dogs from Bow Wow Brands pretty much guarantees that I'll be pouring that into Olive's bowl for her morning meal.

Not that she's spoiled or anything, but this "breakfast cereal" is made by the All American Pet Company, which makes premium pet food – all manufactured in the U.S. under strict manufacturing guidelines and with an eye toward "pet wellness." Naturally, it's wheat gluten-free. I know, I know. They have me eating out of their dog-food-making hands – but my little furry angel is worth it.

And there's another marketing element that makes it pretty irresistible: The colorful packaging and cute breakfast hook also appeals to kids – not so much that they'll be tempted to try a spoonful, but rather it might motivate them to make good on those pre-dog pleadings of "I promise I'll feed the puppy!"

To try it on your own spoiled pooch, ask for it at your local Petco or other pet-supply store or call 310-424-1600.