A Visionary on Wheels

In addition to loving L.A.'s taco trucks (see post on June 19), I guess I'm just fascinated by any business that can simply be hitched up and rolled wherever it might be needed.

That portable concept has now been applied to eco-friendly clothing and gift items. Visionary Boutique, a beautiful little shop headquartered at 5285 W. Pico Blvd., is owned by mom-entrepreneur Magda Rod. She and some of her "green" friends helped transform a 1966 Airstream trailer into a boutique on wheels. The result is a rolling storefront that can be "hired" for parties, eco-makeovers (to help women learn about how to keep the chemicals out of their beauty products) or other occasions.

If you want to check out the static shopping experience, bring your own wheels to the store, which is stocked with a variety of books, bedding and bath and body products. There's clothing, of course, including Magda's own children's clothing line, Wildchild Wear. One of my favorite items in the line is the Visionary necklace ($32), which includes a peace sign and a tiny scroll, upon which the wearer can jot down her wish for the world.

And just to make sure she keeps it all "green," she plants one tree for every item sold in the boutique or mobile store.