Bottle That!

The Disney Store is digging in to do its part for the Earth, targeting those pesky plastic water bottles as just one way to slow down pollution.

And on Earth Day (April 22), Disney Stores are planning some interesting activities and initiatives, such as:

• Recycling is Magic Project: On Earth Day, shoppers are invited to join in the recycling fun by bringing in three empty plastic  bottles to recycle.  While  supplies last, guests will receive a free reusable water bottle (an $8.50 value).


• New apparel made from recycled water bottles. Shoppers can purchase a soft, wrinkle-resistant shirt and reusable tote made from recycled plastic water bottles.


• In collaboration with The Nature Conservancy, Disney Store and Disney Worldwide Conservation Fund have planted 96,000 trees to help The Nature  Conservancy reach its goal of planting a billion trees by 2015 in Brazil's Atlantic Forest, one of the world's most endangered rain forests. One tree is planted for each reusable tote bag produced. The tote bags feature a special Earth Day design, are made from 100 percent recycled materials and retail for $2.50 each.


• Murals expressing what Earth Day means to local Boys & Girls Clubs of America children will be on display in Disney Store windows beginning April 13.